STRATEGIC ADVISOR

Cassandra Johnson


Cassandra serves as a strategic advisor to the management team with a focus on the firm’s communications. Additionally, she advises on TwinFocus’ approach to diversity, equity, and inclusion (DEI) to identify and develop DEI perspectives and practices that maximize the firm’s workplace and marketplace outcomes. Her extensive experience and unique communications approach is used to strengthen TwinFocus’ messaging across stakeholders, partners, and the firm’s clientele.

STRATEGIC ADVISOR

Cassandra Johnson


Cassandra serves as a strategic advisor to the management team with a focus on the firm’s communications. Additionally, she advises on TwinFocus’ approach to diversity, equity, and inclusion (DEI) to identify and develop DEI perspectives and practices that maximize the firm’s workplace and marketplace outcomes. Her extensive experience and unique communications approach is used to strengthen TwinFocus’ messaging across stakeholders, partners, and the firm’s clientele.

HISTORY


At the beginning of her career, Cassandra worked for Disney ABC Television Group in Los Angeles, California. She held various roles throughout the many divisions and focused specifically on marketing and communications.

In 2019, Cassandra moved to Washington, D.C. and worked as the Director of Innovation for AEO, a non-profit membership organization focused on helping microbusinesses. While at AEO she developed entrepreneurship training solutions, collaborated with various communications teams, and help to develop user friendly collateral and brand messaging.

Currently, Cassandra leads her own strategic communications firm. Her firm provides breakthrough marketing and communications services to various organizations utilizing unique narrative approaches.

EDUCATION


Cassandra has a Master of Business Administration from Harvard University and a Bachelor of Arts in Economics and Latin American Studies from Brandeis University.