Sam Kennedy

Partner, Fenway Sports Group

Speakers

Sam Kennedy is a partner of Fenway Sports Group (FSG), a global sports, marketing, media, and
real estate company, and serves as Chief Executive Officer for three of the company’s holdings,
the Boston Red Sox, Fenway Sports Management, and Fenway Sports Group Real Estate.
Kennedy became a partner in FSG in March 2021, formally joining the ownership group alongside
new investors RedBird Capital, LeBron James, and Maverick Carter. Since that time, he has
established and led a Strategy & Growth team made up of FSG executives and partners charged
with researching and exploring opportunities for the company’s future growth.
Kennedy is also an investor in Strategic Sports Group (SSG), a consortium of American sports
team owners who have made a minority investment in PGA TOUR Enterprises, the commercial
arm of the PGA TOUR. In 2024, SSG closed on a major financial and strategic investment into
PGA TOUR Enterprises in a partnership focused on maximizing revenue generation for the benefit
of PGA TOUR players and finding opportunities to enhance the game of golf across the world.
With over 30 years of experience working in Major League Baseball, Kennedy takes an active role
in league matters and serves as Chairman of the President’s Working Group (PWG) and on MLB’s
International Committee, charged with growing the game across the globe.
Kennedy began his career in sports as an intern for the New York Yankees in 1993. He joined the
Boston Red Sox in 2002 after six years with the San Diego Padres from 1996-2001.